Positioning for changing security needs
SUMMARY
Evolving and setting the course for the next 50 years of business security. A rebrand often presents challenges, common is the balance of honoring the historical legacy of a company’s brand, yet creating a vision and plan for it’s future. We worked with ALEN and designed a system that is fresh and innovative, yet still honors the previous identity in name, shape, color, and form.
Positioning for changing security needs
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MARKETING GOALS
- Arm the sales team with new tools for outreach
- Create balance across service areas
- Adapt to changes in client needs
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BRANDING GOALS
- Evolve the brand legacy
- Create a culture of enthusiasm, trust and pride in the brand and company
- Harmonize the many brand tools
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DELIVERY CHANNELS
- Brand Strategy
- Logo / Icon / Visual Language
- User Centric Website
- Core Messaging / Copywriting
- Printed Sales Materials
- Website / Social Media
- Photography Direction
- Video Promotion
- Content Direction
- Office Interior/exterior branding
- EXPLORE