Positioning for changing security needs

01.

SUMMARY

Evolving and setting the course for the next 50 years of business security. A rebrand often presents challenges, common is the balance of honoring the historical legacy of a company’s brand, yet creating a vision and plan for it’s future. We worked with ALEN and designed a system that is fresh and innovative, yet still honors the previous identity in name, shape, color, and form.

02.

Positioning for changing security needs

  • MARKETING GOALS
    • Arm the sales team with new tools for outreach
    • Create balance across service areas
    • Adapt to changes in client needs
  • BRANDING GOALS
    • Evolve the brand legacy
    • Create a culture of enthusiasm, trust and pride in the brand and company
    • Harmonize the many brand tools
  • DELIVERY CHANNELS
    • Brand Strategy
    • Logo / Icon / Visual Language
    • User Centric Website
    • Core Messaging / Copywriting
    • Printed Sales Materials
    • Website / Social Media
    • Photography Direction
    • Video Promotion
    • Content Direction
    • Office Interior/exterior branding
  • EXPLORE
Looking to update your branding while still honoring and leveraging your current brand equity? We'd love to show you more examples of brands we've updated.