Creating financial calm for plaintiffs involved in long legal settlements

01.

SUMMARY

As a startup, we helped from the ground up beginning with the name and core messaging as the concept turned into a scalable and franchisable platform. We needed to create a soft, approachable, a very “human” brand for the rigid litigation and injury business. The Bright Outcome brand speaks of peace of mind, and a source of financial help during prolonged legal cases.

02.

Creating a sense of immediate financial calm

  • MARKETING GOALS
    • Arm the sales teams with robust materials
    • create a franchisable model and materials
    • build to scale across eastern seaboard
  • BRANDING GOALS
    • Convey Compassion
    • create a brand that appeals to the legal community
    • appeal to a multidemographic audience
  • DELIVERY CHANNELS
    • Brand Strategy
    • Core Messaging
    • Logo Design / Logo Family
    • Non-Transactional Website
    • Email Marketing Templates
    • Printed Sales Materials, Brochures, Sales Kits
    • Social Media Posts
    • Landpage Campaign
    • Advertising Design
  • EXPLORE
Are you looking to start a business that needs to attract very different audiences for different reasons?