Bright Outcome Funding
INDUSTRIES : Legal, Financial, Investment
Creating financial calm for plaintiffs involved in long legal settlements
01.
SUMMARY
As a startup, we helped from the ground up beginning with the name and core messaging as the concept turned into a scalable and franchisable platform. We needed to create a soft, approachable, a very “human” brand for the rigid litigation and injury business. The Bright Outcome brand speaks of peace of mind, and a source of financial help during prolonged legal cases.
02.
Creating a sense of immediate financial calm
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MARKETING GOALS
- Arm the sales teams with robust materials
- create a franchisable model and materials
- build to scale across eastern seaboard
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BRANDING GOALS
- Convey Compassion
- create a brand that appeals to the legal community
- appeal to a multidemographic audience
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DELIVERY CHANNELS
- Brand Strategy
- Core Messaging
- Logo Design / Logo Family
- Non-Transactional Website
- Email Marketing Templates
- Printed Sales Materials, Brochures, Sales Kits
- Social Media Posts
- Landpage Campaign
- Advertising Design
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EXPLORE
Are you looking to start a business that needs to attract very different audiences for different reasons?