Breathing vibrancy and life into the student dining experience
SUMMARY
Cafeteria rooms are often shared with physical fitness and other academic rooms, the café’s of Chicago were drab, dark and uninspired. Over a 2 year campaign, we helped brighten the days of thousands of school kids, admin, workers and parents by creating displays showing the fun and personal achievements possible with healthy eating. Over a 4 hour transformation, students and faculty were introduced to their lunch rooms to witness the new energy and enthusiasm we delivered.
While we were on hand for the first dozen or transformations, we created a SOP for installs, put systems together for ordering new marketing materials and helped spread the word across local media and press.
Creating vibrancy into the student dining/cafe experience