Celebrating and updating the member experience
SUMMARY
The Park Avenue Club in Florham Park, NJ, a historic dairy farm turned into a high-end private social and dining club came to GRAVITUDE for a full rebrand of all member touchpoints and communications.
We helped create thousands of points of interactions between the club and members and helped support the club’s pivot during the pandemic. Being a social club during a time when we can’t be social was the challenge. We created materials that pivoted and kept members engaged in the club through a robust PAC ToGo campaign and well as outside events.
The materials we created helped the club come out strong once the inhouse dining returned post Covid.
We delivered editable and creative templates for all aspects of promotion enabling the team to bring in junior designers and partners to keep the brand on the mark moving forward.
Celebrating and updating the member experience