Helping an industry leader to the top of the market
01.
SUMMARY
Creative brand design is a major differentiator and way to appeal to new employees, new contracts resulting is increased revenue and reach. In a crowded competitive business, in an equally cramped yet growing distribution area, SA trusted Rich and the team to recreate a brand that is now recognized and revered as the company & brand to respect, to admire and to parody (as evident in the recent competitors mooching our creative, tisk, tisk)
25 years in staffing business is quite the accomplishment. To celebrate this milestone and create a promise for the next 25years, the GRAVITUDE team was brought in to recreate and overhaul the brand and ALL marketing materials to connect in a fresh exciting way. That energized branding was a key motivation for expanding into new 10+ new offices and growing the business during the pandemic and to date. We crafted two distinct brand personalities, one for workforce recruitment (delivered in English & Spanish) and one for business development opportunities (delivered in Hire Manager-speak).
The core new brand and materials were rolled out over 6 months in accordance to a well laid out expectations timeline. After the core brand was created, we switched goals into Phase 2’s recruiting and marketing tools.
“We so very thankful for the amazing SA team and their trust in our ideas and proud to have been a part of their enormous post-pandemic success. Our relationship with SA challenged us to rapidly develop and execute ideas to meet the demand. It really stands as one of our favorite projects as it demanded creative tools across all our favorite mediums.”
Rich Silivanch – GRAVITUDE’s Creative Director.
02.
Helping an industry leader to the top of the market
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MARKETING GOALS
- Create a scalable marketing platform
- Communicate in 2 unique voices for Recruiting and Clients
- Become the NJ Industry Leader (Accomplished!)
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BRANDING GOALS
- “Humanize” the SA tone
- Differentiate through branding
- Create excitement for branch team and clients
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DELIVERY CHANNELS
- Brand Strategy
- Core Messaging / Copywriting / Tagline
- Logo design / Logo family
- Animated logos and service stories
- "Trust" focused Website for 2 distinct audiences
- Applicant portal integration
- Email Marketing Templates
- Printed Sales Materials, brochures, sales kits
- Website / App
- Social Media (over 100 create posts)
- Team and location Photography / Videography
- Video marketing
- Advertising Campaigns
- Branch/Office signage and in office displays
- EXPLORE
