Sometimes we feel like doctors. We are called in to breathe life back into a brand that may be struggling to breathe.
Sometimes we feel like doctors. We are called in to breathe life back into a brand that may be struggling to breathe. The business is well established and may even be successful, but somehow the brand has become flat, stale and unresponsive. It’s just not communicating—or maybe not contemporary enough and is perceived as tired. So, what’s the prescription for a tired brand?
We do a deep dive into everything the company wants and needs to communicate. More importantly, we do an analysis of what the audience wants to see, hear and feel. Then we overhaul the brand to bring it into alignment with what the audience wants. In short, a brand should be a powerful force of positive emotion around your business.
So, let’s give you an example. Staffing Alternatives, A New Jersey-based company with a substantial footprint needed just such a brand overhaul. The branding overhaul brought its many components into harmony. Once completed, the company became even more successful because of the sharper communication of its message to each of its stakeholders—both the companies they recruited for, and the employees they hired on behalf of their customers.
To see more about the brand turn around the GRAVITUDE team delivered for SA, please visit our REBRANDING section and find Staffing Alternatives