Creating a beauty and personal care leader

01.

SUMMARY

COVID-19 devastated the spa industry, forcing many businesses to close. Our founding partner acquired five shuttered spas and saw an opportunity for reinvention. With no cohesive identity across the spas, we started fresh to create a unified brand that would resonate with clients seeking renewal and sophistication.

Avoiding clichés like "Lotus" or "Zen," we focused on crafting a name that evoked positivity and elegance. Through research and brainstorming, we developed a name embodying revival, complemented by a cohesive visual identity—a modern logo, luxurious color palette, and consistent messaging.

The results were transformative. The unified brand quickly gained traction, increasing client engagement and recognition. Its originality set the business apart, transforming a collection of closed spas into a thriving sanctuary for renewal in the competitive market. "We aimed to be inventive, crafting a unique name that didn’t exist, allowing us to define its meaning and value on our own terms."

Rich Silivanch, Creative Director / Author

02.

Creating a beauty and personal care leader

  • MARKETING GOALS
    • Set up templates for future ease of promotion
    • Establish connection over local social channels
    • Build asset library of messaging, images and video
  • BRANDING GOALS
    • Consolidate 5 separate brands under 1 new brand.
    • Appeal to a more sophisticated clientele
    • Create a sense of calm, relaxation and and affirmation
    • Differentiate and avoid any negative associations to massage
  • DELIVERY CHANNELS
    • Brand Strategy
    • Naming
    • Logo / Icon / Design
    • User Centric Website
    • Core Messaging / Copywriting
    • Printed Sales Materials
    • Social Media Asset Creation
    • Service and Product Photography
    • Promotional Video
    • Interior Design Branding
    If you're planning to franchise or establish multiple customer-facing locations, let's discuss how to optimize your marketing efforts, enhance efficiency, and strengthen your connections.