With experience shaping hundreds of brands, we know the challenges + solutions to create deep emotional connections. Our proven approaches help brands differentiate + thrive — explore our “Brand Tools” below to see how.
TOOLS FOR
UNDERSTANDING YOUR AUDIENCE + THE COMPETITION
Our tools help you understand your brand’s position, its emotional connection with your audience, what your customers value, and how your competition performs. By analyzing their strengths and weaknesses, we uncover insights to help your brand thrive.
Persona Modeling
Dive deep into your core audience and influencers to uncover who they are, why they need you, and how to win their loyalty. Beyond basic demographics, we explore their psychographics—their needs, aspirations, and brand trust levels—to craft a strategy that truly connects with their motivations.
Competitive Landscape
Our WideAngle Competitive Review uncovers how your competitors’ marketing engines are emotionally perceived through a customer’s eyes. By scoring competitors and exploring key insights, we identify ways to make your brand stand out and become the preferred choice—a strategy to understand the + plusses and – minus of the competition’s marketing engines.
TOOLS FOR
BRAND CREATION + DEVELOPMENT
Whether you’re rebranding or launching a new company, creativity must align seamlessly with your business objectives. The tools below are designed to establish meaningful foundations for building consistent, timeless connections with your audience.
The right messaging to the right audience
Much like navigating uncharted territory, our G.P.S. process is your guide to understanding, defining, and securing your position in the marketplace. This essential strategy establishes the foundation for your brand’s tone, key messages, and communication triggers, ensuring your organization has a strong platform to scale all marketing efforts and reach its destination with clarity and confidence.
The tools to launch your business or idea!
Speed to market is crucial when opportunity knocks. With SpringBoard, you provide the inspiration and insights, and our award-winning team delivers a complete visual brand identity—logo, color scheme, and fonts—in just days. Timing depends on the package and deliverables that best suit your needs, ensuring your brand is ready for your next big presentation or launch.
Brand family across divisions and interests
Kinship helps you brand your unique methodologies, processes, or tools with consistency. We create names and visual identities that align with your existing brand, crafting a library of proprietary logos that work seamlessly together to enhance how you do business and connect with your audience.
Creating cadence, brand harmony and excitement across social
A curated collection of branded social media posts designed to deliver impactful, targeted messages year-round. From holiday greetings and team celebrations to seasonal sales messaging, service-specific storytelling, product features, and testimonials, we craft content that connects. Packages range from stock assets to fully custom photo and video, tailored to your needs.
TOOLS FOR
BRAND CONSISTENCY + EFFICIENCY
A consistent brand voice and aesthetic build trust and connection. When consumers know and identify with your brand, they’re more likely to buy—and to spread the word.
Understanding your current brand
A 40-page brand audit assessing tangible and intangible value. We analyze your marketing, score key touchpoints, and provide solutions to ensure consistency, impact, and competitive positioning.
Brand consistency is part of building trust
Your brand is the sum of every customer impression—from logo to service to product quality. BASELINE is your guide to maintaining consistency, control, and competitive advantage.
Helping to keep marketing and branding consistent
A secure, centralized brand asset management system designed to safeguard and organize your most valuable brand elements. From logos and messaging to templates and presentations, it ensures everything is consistently aligned with your brand guidelines, easily referenceable, and ready for download.
TOOLS FOR
PHOTO + VIDEO BRAND STORYTELLING
If a picture is worth a thousand words, then professionally shot photos and videos of your facility, team, and products speak volumes. These sales tools create authentic, emotional connections through the art of photography, cinematography, and engagement.
The right images for the right connection
A strategic approach to sourcing, qualifying and organizing existing marketing imagery while also filling in gaps with new stock imagery. A catalog of approved and sized images will be created for easy access.
Your images speaking with influence and authenticity
Honesty in showcasing your culture, team, and products is crucial. Our Capture photoshoots and video creation provide real, compelling visuals for your social media and website, helping your brand stand out across all marketing channels.
Drive connection through narrative
Connect with your audience in an authentic, honest and meaningful way. Our Voice Storytelling Video helps create emotional connections across your marketing channels. We’ll interview your key sales team and create a video that will evangelize your value and service with authentic and real case scenarios.
Imagine connecting with your audience in an authentic, honest and meaningful way. Our Voice Storytelling Video helps create emotional connections across your digital marketing channels.
WE ALIGN BRANDS WITH WHAT YOU SELL + WHAT THEY SEEK
No matter your industry or market position, sales challenges often stem from misaligned audience values. We don’t just deliver what you need—we uncover what your clients want and how they want to feel engaging with your brand. Let’s talk about your audience.
