Accelerating accurate lab performance and results
SUMMARY
Accumen enables hospitals, health systems, and independent labs to respond to current challenges and even thrive in today’s unpredictable and ever-changing environment.
It all starts with a new brilliant name. Our naming process lead us to ACCUMEN, a name that speaks to good judgement and decisions
With a focus on lab operations, clinical transformation, and 3D imaging post-processing, Accumen leverages technology-enabled consulting services to solve complex hospital and health system issues. After 5 rounds of revisions, we arrived at the current name as a way to speak to and represent the accuracy and acute nature of the business.
We launched the brand over a decade ago, and we're very happy to see they won the 2022 HEALTHCARE COMPANY OF THE YEAR!, Way to go!
Accelerating accurate lab performance and results
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MARKETING GOALS
- Create Name, Brand, messaging and visual language
- Create the foundational marketing building blocks
- Discover ways to differentiate from competitors like LabCorp
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BRANDING GOALS
- Create a brand that speaks to both clinical and lab minded staff
- Shape the brand to be able to scale across regions and branches
- Discover ways to connect ACCUMEN services patient's needs
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DELIVERY CHANNELS
- Name Development / securing
- Full brand Development
- Style & Brand guide
- Website development
- Interactive video
- Printed materials
- Advertising / Print & Digital