A cross medium campaign to engage travelers and watch lovers
The Astron is the world’s first GPS solar watch.
By connecting to the GPS network, the Astron adjusts at the touch of a button to your time zone and, by taking all the energy it needs from light alone, never needs a battery change. We explored different backgrounds for different product descriptors and inspiration. One of our favorite missions for the brand was to create a promotional campaign where the customer can pick anywhere in the world to visit, compliments of SEIKO USA. Of course they also won a brand new watch! We drove traffic to the landing page site via digital and print ads.
A cross medium campaign to engage global travelers