Aligning performance athletes with top watch brands
SUMMARY
Create an emotional kinship and trust between brand ambassadors and customers
Hope Solo was a World Cup women's goalie who helped us balance feminine side for certain brands and a sport focus for others.
Landon Donovan is an American professional soccer player. Having a large fan base, Landon helped us with one of the more active men’s products.
Misty Copeland is an American ballet dancer for American Ballet Theatre. Her elegance and poise lent itself to marketing our more sophisticated women's brands
Novak Djokovic is a Serbian professional tennis player ranked No. 1 for a record total 373+ weeks. His agility, power persistence for winning “served” the brand well for certain products.
Jimmie Johnson is an American professional auto racing driver and seven-time NASCAR Cup Series champion. His appreciation for precision and agility is why he leads his industry.
Aligning performance athletes with top watch brands