Aligning promotions to different customer personalities

01.

SUMMARY

Over a 5 year relationship with SEIKO USA, we were a valuable partner for both brilliant ideas and execution of strategic campaigns; launches and promotions. From young n' hip economical watches to high-end $20k models for a very distinguished audience, we were the creative team to launch campaigns, build out their stores, create all advertising and manage over 8 different product websites.

When SEIKO Corp shifted all global marketing back to Japan under new leadership and a consolidation focus, we helped with the transition and organization of assets and deliverables.

02.

Brand promotions for a different customer personalities

  • MARKETING GOALS
    • Support Internal Marcomm Team
    • Create Promotions to draw in new audiences
    • Help Launch Physical store Locations in NJ and NYC
  • BRANDING GOALS
    • tailor design to a US exclusive audience
    • Create different visual brands for different audiences
    • Bolster the "hip-ness" of the US seiko brand
  • DELIVERY CHANNELS
    • In store displays
    • Website / Portal development
    • Interactive video displays
    • Printed materials
    • Advertising / Print & Digital
    • Landing pages / funnel marketing
    • Multi Channel Promotional campaigns
    • Social Media assets and engagement
    • Video promotion / storytelling
    • Product photography
  • Explore
    • Forthcoming Link >>
Different Products call for different moods, tone and brand emotions to appeal to different customers. How many seperate brands are you looking to manage in your company's portfolio?