Aligning promotions to different customer personalities
Over a 5 year relationship with SEIKO USA, we were a valuable partner for both brilliant ideas and execution of strategic campaigns; launches and promotions. From young n' hip economical watches to high-end $20k models for a very distinguished audience, we were the creative team to launch campaigns, build out their stores, create all advertising and manage over 8 different product websites.
When SEIKO Corp shifted all global marketing back to Japan under new leadership and a consolidation focus, we helped with the transition and organization of assets and deliverables.
Brand promotions for a different customer personalities