Connecting with young students about the importance of smart dining decisions
01.
SUMMARY
Helping students form positive lifelong habits.
We helped teach students that staying active and healthy makes for a better life in and out of the classroom. Our health and wellness platform design empowers students to make smarter decisions, not just during school hours, but at home and for decades to come.
Our design strategy was to create relatable references for portion control. We explored and rolled out hundreds of cross medium reminders to keep personal health at the forefront of the day’s activities. The key was to speak to the students on their terms and in a voice an dtone that resonates with the students by tying oour design into common pop culture brands.
THE ART OF MAKING HEALTH and WELLNESS COOL
02.
Reinforcing smart student dining decisions
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MARKETING GOALS
- Boost meal participation by offering creative options for student lunch
- Create engaging ways to follow the USDA food guidelines.
- Create systems and platforms for student and community messaging
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BRANDING GOALS
- Get kids excited about making healthy meal decisions
- Link food and activity to helping students lead healthy lives
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DELIVERY CHANNELS
- Printed displays
- Brand creation
- Process and methodology storytelling
- University multi-channel promotions
- Interactive web sites and sales tools
- Customs sales tools for specific services
- High impact printed communications
- Social Media engagement
- Video promotion (over 50 videos)
- Personal storytelling
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EXPLORE
- Forthcoming Link >>
