Rapid brand development and speed to market
SUMMARY
So how do you get a buyer excited about what was once an abandoned, unsellable money pit property?
It started with a name. The mission of the business was to turn around and rebound distressed commercial properties, which then had a positive effect on the community, opened the space for new business and provided a healthy return for investors. A win win WIN!
We needed the brand to appeal to CRE trade partners as well as banks and investors. The new name and its logo represented a rebirth and turnaround. Being a Southern CA company, we worked with Phoenix in not only marketing the company itself, but managed the marketing tools for over 40 assets from acquisition, rehab to sale.
Rapid brand development and speed to market