Creating an app and brand that helps patients navigate an array of disease states
SUMMARY
As a startup, we helped from the very beginning of the venture to turn the single purpose cancer app into a scalable enterprise platform covering other major disease states including COPD, CHF, and more.
During the first 3 years we helped with the design and brand strategy on all interface screens, advertising, promotion and sales support. The platform evolved into the leading cloud-based enterprise platform enabling continuous digital care to transform management of chronic and complex conditions.
An app and brand that helps patients across disease states
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MARKETING GOALS
- Create tools to entice patients, team members and partners
- Build a presence to build trust with investors
- Arm sales teams with all digital and traditional materials
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BRANDING GOALS
- Speak to both compassion and innovation
- Connect all aspects of the brand, from GUI to marketing tools
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DELIVERY CHANNELS
- Brand Strategy
- Core Messaging
- Logo Design / Logo Family
- Email Marketing Templates
- Tradeshow Materials And Booth Design
- Printed Sales Materials, Brochures, Sales Kits
- Video Marketing
- Advertising
- EXPLORE