Creating an earth-positive culinary product
SUMMARY
Crossover Meats is an innovative food company doing what no company has done before: making sustainable, affordable, delicious, 100% all natural burger patties!
Gravitude helped to support Crossover's mission to bring better-for-you ingredients, and sustainability to our planet through food. We directed our messaging, sales materials, investor pursuits and client facing packaging and marketing at reinforcing the sustainability mission.
Creating an earth-positive culinary product
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MARKETING GOALS
- Support sales and internal marketing teams
- Create materials to evangulize the product
- Support strategic sales and parternship growth
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BRANDING GOALS
- create an innovative, yet sustainable client face
- Differentiate from other frozen meat products
- Create a sense of curiosity leading to enagement
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DELIVERY CHANNELS
- Product Naming
- Brand Strategy
- Logo Brand Family Design
- Core Messaging / Copywriting
- Packaging design Multiple products
- Printed Sales Materials
- Social Media content
- Product Photography
- Infodiagram Storytelling