A powerfully creative brochure to attract AI leaders
01.
SUMMARY
Gravitude partnered with IEEE to design a visually striking magazine insert for WIRED supporting the release of Ethically Aligned Design. Working across a project director and more than ten committees—each with unique perspectives—we created a cohesive system of bold, graphically rich spreads that captured the spirit of each group while unifying the overall narrative. Through museum-quality visuals and a clear, compelling brand voice, the work transformed complex ideas into an arresting editorial experience that captivated readers and amplified IEEE’s message on ethical AI.
IEEE brought the GRAVITUDE team in to help build it’s knowledge base around Artificial Intelligence. Over the course of 1 year we launched numerous new brands and identities for the various Ethics and AI communities.
02.
A powerfully creative brochure to attract AI leaders
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MARKETING GOALS
- Tie this document into the IEEE family
- Communicate the core values of ethics in AI
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BRANDING GOALS
- create an artfull appeal
- Create anticipation at every page turn
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DELIVERY CHANNELS
- Brand family design
- Website Graphics
- Printed materials
- Storytelling
