Rolling out varied innovation “societies” under the IEEE brand umbrella

01.

SUMMARY

IEEE brought the GRAVITUDE team in to help build it’s knowledge base around Artificial Intelligence. Over the course of 1 year we launched numerous new brands and identities for the various Ethics and AI communities. We created an eyegrabbing 9 spreads expose in WIRED magazine that helped grow the new

02.

Creating “societies” under the IEEE brand umbrella

  • MARKETING GOALS
    • Bring togther like minded IEEE members
    • Support the internal teams heavy workflow
  • BRANDING GOALS
    • Appeal to the scientific mind
    • Make Data Science Engaging
  • DELIVERY CHANNELS
    • Brand family design
    • Website creation & branding
    • Printed materials
    • Infodiagram storytelling
  • EXPLORE
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