Rolling out varied innovation “societies” under the IEEE brand umbrella
SUMMARY
IEEE brought the GRAVITUDE team in to help build it’s knowledge base around Artificial Intelligence. Over the course of 1 year we launched numerous new brands and identities for the various Ethics and AI communities. We created an eyegrabbing 9 spreads expose in WIRED magazine that helped grow the new
Creating “societies” under the IEEE brand umbrella
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MARKETING GOALS
- Bring togther like minded IEEE members
- Support the internal teams heavy workflow
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BRANDING GOALS
- Appeal to the scientific mind
- Make Data Science Engaging
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DELIVERY CHANNELS
- Brand family design
- Website creation & branding
- Printed materials
- Infodiagram storytelling
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EXPLORE
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