Creating a luxury brand that reaches new horizons
01.
SUMMARY
Private jet charter is a hyper-competitive space, with independent charter companies competing against major jet operators and well-established companies. No Limit Air needed a holistic marketing platform that could cut through the competition and strategically reach high-value younger prospects. At the same time, they needed to project a professional, trusted image to those prospects to create leads.
We created a strategy with one main goal: to drive leads from qualified prospects. Through this lens, we built a conversion-focused website that made it easy for prospects to view the fleet, routes and take the next step to request a custom quote. We also created a high-converting media campaign, including paid search, social media and selected print. Each channel strategically targeted the profiles of private jet consumers in the key locations they serve.
We dramatically increased the qualified traffic and overall engagement to their website and social media channels. We also turned the No Limit Air assets into lead generating machines, filling up their schedules and appreciating new revenue streams.
02.
Creating a Luxury brand for the right private flyers
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MARKETING GOALS
- assimilate into the Lux jet market
- Create engagement to forge relationships across the industry
- build and support a sales engine, sales school and sales operation SOP
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BRANDING GOALS
- Reinforce premiere luxury
- create a brand that appeals to the entertainment industry
- Skew to a younger multidemographic audience
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DELIVERY CHANNELS
- Brand Strategy
- Core Messaging
- Logo Design / Logo Family
- Non-Transactional Website
- Email Marketing Templates
- Printed Sales Materials, Brochures, Sales Kits
- Social Media Posts
- Tradeshow Materials And Booth Design
- Advertising Design
- EXPLORE
