Aligning promotions to different customer personalities
SUMMARY
Over a 5 year relationship with SEIKO USA, we were a valuable partner for both brilliant ideas and execution of strategic campaigns; launches and promotions. From young n' hip economical watches to high-end $20k models for a very distinguished audience, we were the creative team to launch campaigns, build out their stores, create all advertising and manage over 8 different product websites.
When SEIKO Corp shifted all global marketing back to Japan under new leadership and a consolidation focus, we helped with the transition and organization of assets and deliverables.
Brand promotions for a different customer personalities
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MARKETING GOALS
- Support Internal Marcomm Team
- Create Promotions to draw in new audiences
- Help Launch Physical store Locations in NJ and NYC
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BRANDING GOALS
- tailor design to a US exclusive audience
- Create different visual brands for different audiences
- Bolster the "hip-ness" of the US seiko brand
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DELIVERY CHANNELS
- In store displays
- Website / Portal development
- Interactive video displays
- Printed materials
- Advertising / Print & Digital
- Landing pages / funnel marketing
- Multi Channel Promotional campaigns
- Social Media assets and engagement
- Video promotion / storytelling
- Product photography
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Explore
- Forthcoming Link >>